Skip to main content Skip to main content

Discovering Psychology: Updated Edition

Data Collection

Now you are ready to assess the phenomenon in your hypothesis by collecting data. Because psychological processes are so varied and complex, it is very difficult to quantify them. Although some actions and processes are easily seen, many, such as anxiety and dreaming, are not. As a result, one task for you as a researcher is to make the unseen visible, internal events and processes external, and private experiences public. To do so, you must select the [tooltip]proper measurement[/tooltip] technique to collect your data, then ensure that it is [tooltip]accurate[/tooltip].

Click on the links to learn more, then test your knowledge:

When you complete the quiz below, explore Data Analysis next.

Question 1: Questionnaires, surveys, and interviews are all ___ measures.

Question 2: In order for your chosen measure to be accurate, it must be ___ and ___.