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From Our Geographers
James
Rubenstein looks
forward into the 21st Century and speaks about two global
trends.
One
big trend we see internationally is the rapid growth
of the auto industries in Asia -- particularly China
and India. China has gotten more publicity recently
but both are red-hot car markets. All the major actors
are in there, in China and India. Not building very
many cars right now -- they are losing money -- but
they are in there for the long haul.
GM,
Ford, Toyota, Honda, plus the major European carmakers,
are all players in the car markets of India and China.
Both the Indian and Chinese governments have cut deals
with the carmakers that include subsidies to build up
the car markets. So most carmakers feel that globally
what will be hot in the 21st Century will be the car
markets of China and India. So in that sense it doesn't
really matter whether you have a plant in Kentucky or
Michigan when the market that is really hot is many
thousands of miles away.
Another
big trend of the 21st Century is consolidation. While
there are a large number of brands right now, increasingly
these brands are owned by a handfull of companies. Many
of the independent companies of Japan, Korea and Europe
are disappearing as independent companies. They really
are operating as subsidiaries of the few big companies.
By
the year 2010, I would expect that 90% of world auto
production will be in the hands, effectively, of a half
a dozen companies -- although they may still be selling
under a wide variety of brand names.
The
global survivors will be Honda and Toyota from Japan,
Ford and GM from the U.S. Daimler-Benz, Volkswagen and
maybe one or two others from Europe.
Here Geographer Rubenstein addresses NAFTA's impact
(much ado about nothing).
In
the 1990's, a lot of people were concerned about the
impact that NAFTA would have on the U.S. auto industry,
as well as other industries. There was a sense…in Canada,
Mexico, and the U.S. alike that NAFTA was going to have
a lot of negative impacts on their auto industries --
and that seemed a little illogical -- that is, how it
could have negative impacts on all three countries.
What has happened since the 1990's is something of an
equilibrium. There has been a sense in the auto industry
that anything that was going to Mexico has long since
gone to Mexico -- a little bit is coming back and Mexico
is now in equilibrium. The U.S. carmakers build some
cars in Mexico for the U.S. market and some for the
Mexican and the South American markets, and certainly
more cars come into the U.S. than out, but we've reached
a rough equilibrium between the U.S. and Mexico on one
hand and the U.S. and Canada on the other hand.
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