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The Monarch Butterfly Tourism Season Opens and Mexico's President Announces Conservation Plan The offical opening of the monarch butterfly tourist season took place on Sunday, November 25. This year, Mexico's President Calderón made a surprise visit. He announced a $4.6 million dollar conservation plan to help protect the monarch's forest. President Calderón speaking at the opening ceremony at the Sierra Chincua sanctuary Official photo of the office of the President of Mexico >> This Season Teachers Kids Orientation Registration Search Copyright 1997-2009 Journey North. All Rights Reserved. Questions or comments? Contact us.