Journey North GrayWhale Migration

First-Ever Binational Campaign to Save the Gray Whale
Latinos Helping Latinos to Protect the Environment
By PR Newswire
LOS ANGELES, Feb. 15 /PRNewswire/ — TV Azteca, one of the two major broadcast networks in Mexico, and Azteca America, its U.S. Hispanic network, have joined efforts to save the Gray Whale, one of the world's most majestic animals. Together, the networks and their partners in the Laguna San Ignacio Conservation Alliance are organizing the first-ever daylong binational event, called "Movimiento Azteca," which will culminate a month-long fundraising drive to be broadcast simultaneously in Mexico and the United States on March 15, 2007. The objective is to save the Gray Whales of San Ignacio Lagoon in Baja California Sur, Mexico. With over 106 television stations in North America, their efforts will not go unnoticed.

"Through the endearing images of Gray Whales and their calves interacting with visitors at San Ignacio Lagoon, our goal is to inspire and educate millions of Mexicans and Latinos in the U.S. about the importance of taking action to protect the environment, in particular the Gray Whales, which are shared by three countries — Mexico, the U.S. and Canada," said Serge Dedina, Executive Director of WiLDCOAST / COSTASALVAjE, one of the organizations of the Alliance.

The Gray Whale is suffering from nutrient depletion due to warming of the Bering Sea, their feeding ground for most of the year. This makes the need to protect the lagoons where Gray Whales mate and give birth even more urgent. San Ignacio Lagoon in Baja California Sur is the world's last remaining undeveloped Gray Whale birthing site on the planet.