Relationship between judged frequency and actual number of deaths per year
© Scope Report 27 - Climate impact assessment, Chapter 16, Figure 16.5, ed. by RW Kates, JH Ausubel, and M Berberi J Wiley & Sons Ltd, UK (1985). Adapted from: Slovic et al. Rating the risks. Environment, 21(3) 14-39 (1979).
Many people overestimate risks from high visible and sensational threats like tornadoes and underestimate risks from common illnesses such as cancer and heart disease.