Teacher professional development and classroom resources across the curriculum
Teacher professional development and classroom resources across the curriculum
+ Display larger image United Farmworkers, DON'T BUY GRAPES OR LETTUCE (1975). Courtesy of the Walter P. Reuther Library, Wayne State University.
| Creator | United Farmworkers |
| Context | United Farmworkers' strike and boycott |
| Audience | American consumers of fruits and vegetables |
| Purpose | To bring national attention to the rights demanded by the United Farmworkers: better working conditions, union recognition, and better pay. |
The United Farm Workers (UFW) organized migrant farm workers in the West into a labor union. The UFW organized a strike of grape workers seeking better pay, improved working conditions, and union recognition, but the grape growers refused to concede to their demands. The UFW posters called upon Americans to show their support for the UFW by refusing to buy lettuce and grapes. The poster also showed the farm workers' organization in initiating a consumer boycott.
 |
|
Home | Catalog | About
Us | Search | Contact
Us | Site Map | Tweet | © Annenberg Foundation 2013. All rights reserved. Legal Policy |
