Teacher resources and professional development across the curriculum
Teacher professional development and classroom resources across the curriculum
|Context||United Farmworkers' strike and boycott|
|Audience||American consumers of fruits and vegetables|
|Purpose||To bring national attention to the rights demanded by the United Farmworkers: better working conditions, union recognition, and better pay.|
The United Farm Workers (UFW) organized migrant farm workers in the West into a labor union. The UFW organized a strike of grape workers seeking better pay, improved working conditions, and union recognition, but the grape growers refused to concede to their demands. The UFW posters called upon Americans to show their support for the UFW by refusing to buy lettuce and grapes. The poster also showed the farm workers' organization in initiating a consumer boycott.