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America's History in the Making

Resource Archive: Search Results

Boycott Lettuce and Grapes

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United Farmworkers, DON'T BUY GRAPES OR LETTUCE (1975). Courtesy of the Walter P. Reuther Library, Wayne State University.

Creator United Farmworkers
Context United Farmworkers' strike and boycott
Audience American consumers of fruits and vegetables
Purpose To bring national attention to the rights demanded by the United Farmworkers: better working conditions, union recognition, and better pay.

Historical Significance

The United Farm Workers (UFW) organized migrant farm workers in the West into a labor union. The UFW organized a strike of grape workers seeking better pay, improved working conditions, and union recognition, but the grape growers refused to concede to their demands. The UFW posters called upon Americans to show their support for the UFW by refusing to buy lettuce and grapes. The poster also showed the farm workers' organization in initiating a consumer boycott.

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