Creator: Cowper and Telfairs
Context: This 1774 advertisement was typical of broadsides in both the South and the North that promoted the sale of slaves before the Civil War.
Audience: Prospective purchasers of slaves.
Purpose: To create interest in the slaves available for sale.
Historical Significance: Artifacts such as this one reveal that slave traders viewed slaves as property rather than as humans. They sold slaves using similar language to that used to sell land.