WHAT IS NEWS?
Well, news is anything that's interesting, that relates to what's happening in the world, what's happening in areas of the culture that would be of interest to your audience. If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience. You don't wanna like bring in stock market news for 10-year-olds or something, that would probably be inappropriate. Well, it could be done, now, in a way, but you should try and tailor everything for your audience.
PRINT VS. TV
You can't get all your news from television. You just can't. There's not enough time. Television's not going read stories to you. Television's very dependent on images. That's not what news is. Some of the most important stories don't lend themselves to television treatment. So no one should rely on television either for their knowledge of music or for news. There's just more going on. It's an adjunct to the written word, which I think is still the most important thing.
Television can bring it to you really quickly and say, "this is happening," but to find out exactly what's happening you almost always have to go to a printed source.
Whomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject. If you ask questions that interest you, you'll get answers that interest your audience.
Well, a lead is the most important thing about the story. How does it affect you, how does it affect the world, or is it something you've never heard before. You have to go through all the stuff you got, and if you've done an interview you go through the transcript of the tape. You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works. Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff. It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news.
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